Find out who the Uganda Tourist (Your customer) is.



As a business traveler targeting the Uganda Tourist in your Business concept, you would really be interested in the size of your Market so that your can forecast you market share.

And if you're just on vacation, this analysis will help you guess who your neighbor might be on your flight to Africa, I think you can agree with me that knowing who your neighbor might be on a long haul flight puts off some bits flight stress....

Back to Business!

From 1987 to 1991, the government’s focus was on rehabilitation of the existing tourism facilitiesincluding hotels, lodges and national parks.

The government also set up projects aimed at tourism development for example, by establishing hotels and tourism training institutes.

The number of Uganda tourist arrivals during the period increased from under 25,000 in 1985 to approximately 60,000 tourists in1991.

In 1992, Government launched its Integrated Tourism Development Master Plan, whichhenceforth has been the main policy document driving government’s intervention in the tourismsector.

In this First Table you will find the Uganda Tourist numbers arriving into the country through overland borders.You will see the numbers for travelers arriving via Entebbe Airport in table 2.



Table 1 - Uganda Visitor Arrivals (Numbers) – Non-Ugandan Non Residents by ContinentOver the Period 1998 – 2001 – (Through Busia and Malaba Posts)


Continent 1998 1999 2000 2001
Western Europe 5,389 4,714 3,525 2,743
Other Europe 94 166 67 99
North America 2,033 1,653 1,394 1,164
P.T.A 74,598 72,790 67,153 70,688
Other Africa 6,298 6,682 3,818 3,068
Other 5,047 4,018 2,874 20,403
TOTAL 93,459 90,023 78,831 98,165

Sources: Immigration Department, Civil Aviation Authority, Uganda Bureau of Statistics, Ministry ofFinance, Planning and Economic Development (Statistical Abstract – 2002)

The Uganda Tourist arrivials through Entebbe Airport



Table 2 - Visitor Arrivals (Numbers) – Non-Ugandan Non Residents by ContinentOver the Period 1998 – 2001 – ( Through Entebbe)


Continent 1998 1999 2000 2001
Western Europe 31,515 29,350 25,154 26,033
Other Europe 422 526 387 392
North America 11,857 10,660 10,374 11,383
P.T.A 27,780 27,554 22,843 22,580
Other Africa 12,365 13,708 12,261 12,516
Other 12,996 12,535 10,399 14,056
TOTAL 96,935 94,333 81,418 86,960

Sources: Immigration Department, Civil Aviation Authority, Uganda Bureau of Statistics (StatisticalAbstract – 2002)



Visitors to Uganda are classified under four major categories, namely;

  • holidays/tourist,
  • visiting friends or relatives,
  • business/official,
  • transit and
  • others.
  • The purpose of travel is indicative of the average stay in Uganda and the period especially in the case of holiday visitors. Tables 1 and 2 above show the number of arrivals for visitors who are both non-resident and non-Ugandan.

    This category comprises mostly tourists (holiday visitors) and business travelers and accounts for the bulk of so-called touristarrivals in the country.

    The United Kingdom, Norway, India and the USA account for the bulk of tourists who come to Uganda from outside Africa.

    Uganda Tourists by Country of Residence


    Countryof  Residence 1997 1998 1999 2000 2001
    Africa 100,225 116,683 116,980 132,240 144,257
    Egyptt 616 836 773 533 546
    Ethiopia 1,544 1,879 1,704 1,300 1,348
    Kenya 59,078 65,501 68,167 60,900 64,933
    Sudan 631 758 931 760 2,994
    Tanzania 13,902 22,318 20,780 14,375 16,863
    D.R.  Congo 7,668 4,006 7,552 7,957 5,974
    Other Africa 8,179 10,801 9,780 10,354 12,002
    America 13,857 14,550 12,898 11,947 12,919
    Canada 3,333 2,831 2,539 2,053 1,863
    USA 10,097 11,263 9,802 9,593 10,550
    Other America 427 456 557 301 499
    Asia 10,061 19,166 10,493 8,368 8,163
    China 880 881 1,127 945 1,025
    India 5,597 7,107 6,206 4,810 4,588
    Japan 961 1,054 1,062 773 539
    Pakistan 959 843 842 728 926
    Other Asia 1,294 1,293 1,256 1,112 1,085
    Europe 43,656 45,720 43,133 36,050 36,592
    Austria 718 526 442 249 168
    Belgium 2,062 1,798 1,649 1,446 1,407
    Czechoslovakia 42 57 49 28 43
    Denmark 2,171 2,205 2,299 1,654 1,401
    Finland 304 296 204 178 133
    France 1,960 1,677 1,650 1,320 1,351
    Germany 3,324 2,971 3,304 2,497 2,920
    Ireland 751 835 765 707 700
    Italy 2,036 2,236 2,128 1,560 2,080
    Netherlands 2,028 2,236 2,278 2,203 2,111
    Norway 7,126 8,554 8,642 6,717 7,090
    Russia 159 165 221 139 235
    Sweden 2,000 1,813 1,470 1,496 1,257
    Switzerland 1,217 1,288 1,001 891 1,087
    United Kingdom (UK) 16,451 17,603 15,744 13,954 13,626
    Yogoslavia 103 44 64 44 70
    Other Europe 1,200 1,279 1,223 967 915
    Middle East 3,635 2,778 2,410 11,479 1,248
    Oceania 2,972 3,510 2,678 2,069 1,325
    Australia 2,093 2,562 1,916 1,550 1,068
    New Zealand 879 948 762 519 257
    Others not Stated 667 371 755 602 783
    TOTAL 175,073 194,790 189,348 192,755 205,287

    Source, Uganda Bureau of Statistics 2001 Statistical Abstract , June 2001

    How much the Uganda Tourist will contribute to your business



    Our country attracted over 200,000 Uganda tourists in 2001 who earned the Uganda economy over US$ 163 million inforeign exchange and it projected that by 2006 the number will have grown to half a million touristsper year.

    Correspondingly, tourism has been one of the fastest growing sectors of the economy withan annual growth rate of 21% over the years 1992 – 2000.

    Tourism is emerging as Uganda’s mainforeign exchange earners having overtaken Coffee which has traditional been the key foreignexchange earner in Uganda. Although the general trend remains positive, the tourism sector hassuffered major setbacks over the last years resulting from the political instability in the Great LakesRegion.

    In spite of this, the Uganda Tourist numbers have remained steady (see tables 1 and 2).

    The tourism sector is one of the key sectors being promoted by the Uganda Investment Authority(UIA). From 1991 to 2002 UIA has licensed 156 projects with over US $ 300 million in plannedinvestment.

    This translates into about 6% of total planned investment for the years 1991 to 2002. In2002 alone 12 projects worth US $ 38.4 million were licensed.

    Investments in tourism have been primarily directed to the expansion of the capacity needed to meetthe growing tourist influx. These include hotels, lodges, tented camps, serviced apartments, touroperators, casinos, cinemas, restaurants, and white water rafting companies.

    You can use the following link to get more information about Uganda Tourist attractions



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