Find visitors' favorite businesstravel Hotels And.... Book your best!

Uganda Wild Life Authority Boosts Local Tourism

When the Uganda Wildlife Authority decided to take a couple of opinion leaders for a trip to tourist areas during the Easter season of 2010, the aim was to attract Ugandans to know more about their country.

Two years later, more Ugandans are getting interested in the event, says Lillian Nsubuga, the Public Relations Officer of UWA.

Ben Mwine, the former Managing Director of Power FM, was part of the visit. From there, he conceived the idea of the Easter Wildlife road trip, which became an annual event that involves members of the public paying a small fee to visit Uganda's tourist attractions over the Easter period.

"I had last visited Queen Elizabeth national park in 1990 as part of a P.7 tour from Nakasero Primary School," Mwine says. He adds that the 2010 visit made him realize how beautiful Uganda was and how "there were many Ugandans who had never bothered to visit the

parks because of the misconception that it was too expensive." It is this that pushed him to ask UWA to partner with Power FM and promote domestic tourism through the Easter wildlife road trip. This was in 2010. That year, according to Nsubuga, 30 individuals, 18 of whom were fully sponsored, were part of the road trip.

Mwine's statement shows that if given the opportunity, Ugandans are interested in visiting the country's tourist attractions. Through the road trips and other efforts, tourism actors hope to alleviate factors that hinder domestic tourism.

"We hope to demystify tourism for Ugandans through such road trips," a staff from USAID Sustainable Tourism in the Albertine Region (STAR) says. USAID STAR has since 2010 partnered with UWA and Power FM to organize the Easter wildlife road trip.

The USAID STAR staff explains: "Having been shown how to organize transport, where to find accommodation and what park fees to pay, we hope the people that are part of these road trips can come back with other people".

Nsubuga says this goal has been met. "After the 2010 road trip, two participants organized retreats for senior management of their different organizations in Murchison Falls and Queen Elizabeth national parks."

She also says that the number of Ugandans visiting national parks has increased, and so has the number of individuals participating in the Easter wildlife road trip. In 2011, 50 people participated in the Easter wildlife road trip (14 were fully sponsored by UWA and USAID STAR) and this year, 45 people (five of whom were fully sponsored) participated.

This year's road trip was diversified to include a trip to the North (the trips have often consisted of visits to Western Uganda). Those that participate in the Easter wildlife road trip pay a small fee - it was Shs 500,000 for this year's participants - and they are transported, accommodated, fed and have their park fees paid.

By Diana Nabiruma: The Observer Newspaper, 19 April 2012

Click here to post comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Africa Uganda Business Travel News .

Haven't yet found what you Want...?

If you haven't yet found what you were looking for or you need detailed information about the subject matter on this page


feel free to ask our business travel consultants.

Farmland for Sale
Prime Commercial Property
Entebbe Rd Land 4 Sale
Over 20 Farmland Parcels
Property & Plots of Land

Uganda Online SuperMarket
Online SuperMarket

Uganda Coffee Safari
Book My Coffee Tour

Uganda Honey
Uganda HoneyComb

Subscribe to our Business Travel Newsletter

Enter Your E-mail Address
Enter Your First Name (optional)

Don't worry — your e-mail address is totally secure.
I promise to use it only to send you Africa Uganda Business Travel News Digest.

Hotel Booking

Car RentalCar Hire

Africa Uganda Shipping & Handling ServicesShipping & Handling Services

Our Sponsorship Policy

Apple Guavas available
Africa Uganda Plants GuideAfrica Plants Guide

Charity Investment Guide
Changing Lives

Africa Uganda SMS Guide
Africa Bulk SMS

Poultry Investment Guide
Poultry Business Guide

Related Pages

Uganda Hotels Directory

Uganda Hotels Booking Guide

Houses U can buy Uganda Real Estate Guide Industrial/Farmland Deals

Uganda Real Estates Guide

The Mountain Gorilla

Uganda Safari Guide

Uganda Weather Today

Book My Hotel

Please note that all fields followed by an asterisk must be filled in.

Please enter the word that you see below.


Uganda Currency