Find visitors' favorite businesstravel Hotels And.... Book your best!

Uganda Advertisers defy inflation

Monday, April 25, 2011

THE growth of media and increasing competition in the telecom sector drove advertising expenditure to sh97b from sh79.5b in the first quarter of 2011.

This was a 22% rise in advertising spend, research findings indicated over the weekend.

The period was also boosted by rising spending during the February political campaigns as politicians jostled for votes.

Of the sh97b, sh57b went to radio advertising as the media platform enhanced its significance as the most used and effective to reach the masses and the business community.

“If you are not using radio, you are not buying right,” said Virginia Nkwanzi, the Synovate managing director. There are about 240 radio stations countrywide and up to 98% of the population use radio compared to 20% for print and 24% TV.

Print media took sh22b, while TV grabbed sh16b of the total advertising in the first quarter of 2011.

However, compared to the first quarter of 2010, print media made a remarkable jump from sh11.5b to sh22.6b.

Expenditure on TV, however, declined from sh18b to sh16.8b.The current inflation averaging about 11.1% has also not affected companies expenditure on advertising.

“People and companies have not stopped launching products and driving campaigns,” said Nkwanzi at the Kampala briefing. Synovatte has also launched a technology platform of media monitoring that should improve efficiency and accuracy of data capturing.

The research firm previously employed a manual system where personnel listen and then write down the mentions before logging into the system. The lengthy process required a lot of quality controls.

The automated system that has the capacity to keep data for 10 years also prevents fraud by the station managers who may under declare the number of mentions.

“It is a means of validating expenditure. Whatever goes through the radio is recorded and captured. A person can sit at their desk and then log into the system and monitor the adverts,” said Nkwanzi.

By David Mugabe: The New Vision Newspaper

Click here to post comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Africa Uganda Business Travel News .



Haven't yet found what you Want...?

If you haven't yet found what you were looking for or you need detailed information about the subject matter on this page

then...

feel free to ask our business travel consultants.





Book a Prisons & Correctional
Charity Tour


Farmland for Sale
Prime Commercial Property
Entebbe Rd Land 4 Sale
Over 20 Farmland Parcels
Property & Plots of Land

Uganda Online SuperMarket
africaug.com
Online SuperMarket

Uganda Coffee Safari
Book My Coffee Tour

Uganda Honey
Uganda HoneyComb

Subscribe to our Business Travel Newsletter


Enter Your E-mail Address
Enter Your First Name (optional)
Then

Don't worry — your e-mail address is totally secure.
I promise to use it only to send you Africa Uganda Business Travel News Digest.

Hotel Booking

Car RentalCar Hire

Africa Uganda Shipping & Handling ServicesShipping & Handling Services


Our Sponsorship Policy


Apple Guavas available
Africa Uganda Plants GuideAfrica Plants Guide

Charity Investment Guide
Changing Lives

Africa Uganda SMS Guide
Africa Bulk SMS

Poultry Investment Guide
Poultry Business Guide

Related Pages



Uganda Hotels Directory

Uganda Hotels Booking Guide


Houses U can buy Uganda Real Estate Guide Industrial/Farmland Deals

Uganda Real Estates Guide


The Mountain Gorilla

Uganda Safari Guide

Uganda Weather Today





Book My Hotel

Please note that all fields followed by an asterisk must be filled in.
YES
NO
YES
NO

Please enter the word that you see below.

  



Uganda Currency

Ex-guide